SPARK MEMBERSHIP, LLC × BUZZLEAD · THE HIVE · SEPTEMBER 2026
BuzzLead

Welcome to the Hive, Spark Membership, LLC.

Ron, we just finished a run with Forever Fierce, a company selling into independent gym owners with no repeatable pipeline. Spark Membership, LLC is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.

Underneath the jar: every US martial arts school mapped, the 11,000 that look like your best customers, and three campaigns we'd run for Spark Membership in the next 30 days.

PREPARED FOR RON SELL · MIAMI BEACH, FL · FROM ST. PETE BEACH, FL
Troy Aitken and Nick Konstantinidis, co-founders of BuzzLead
Co-foundersNick Konstantinidis & Troy Aitken
Section 01 · Why there's honey on your desk

Three things came with the jar.

01

The honey

Raw, from a US apiary. Something you'll open instead of file.

02

This page

Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Spark Membership, LLC.

03

The call

Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.

Section 02 · The company shaped like you

Forever Fierce: referral roulette to 20 to 25 meetings a month.

Sells merch programs to CrossFit gym owners. Referrals had dried up and paid ads never paid back. We mapped 1,900 gyms across eight metros, tracked gym size, rebrand activity and Instagram velocity, reframed the pitch around resellable merch, and booked 125 meetings in four months. Same shape as Forever Fierce: a public map of buyers, owner-operators who decide fast, and a fragmented market with no incumbent everyone trusts.

BuzzLead used smart data-scraping to find the biggest gyms in cities and helped us reshape our offer. Now we get 25+ qualified leads monthly, generating $75k+ in revenue, including a recent $20k client.Matt Albrizio, Founder, Forever Fierce

Read the Forever Fierce breakdown

125
Meetings booked
$75K+
Revenue added
20 to 25
Meetings a month
$20K
Largest single deal
Section 03 · The sweet part

What could be sweeter than 11,000 to 18,000 more of your best customers?

You already have the dream ones: the martial arts schools that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 11,000 to 18,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.

Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.

YOUR DREAM CUSTOMERS
  • Quest Martial Arts Academy
  • Alan Belcher MMA Club
  • Training Grounds Martial Arts Academy
  • Dojo Martial Arts
11,000 to 18,000martial arts schools that look exactly like them
Section 04 · Your market, sized

Every cell is a martial arts school.

Every US martial arts school sits on Google Maps under its category, with an owner name, address and review history. We build the list from that, cross-check against state business registries, and time sends to the back-to-school and New Year enrollment windows.

US martial arts studios and schoolsYour sweet spot: 100 to 400 active membersIn-market this quarter
0
US martial arts studios and schools. IBISWorld US martial arts studios industry report, 2026 (via Wellyx).
~11,000
Sweet-spot schools
100 to 400 active members
3
Buyer personas
Owner, Program Director, Front Desk Manager
~33,000
Relevant contacts
At 3 titles per school
Aug to Jan
Evaluation window
Back-to-school and New Year enrollment surge
Section 05 · Intent

You're the first supplier that comes to mind.

We'll actively monitor all 72,000 US martial arts schools and reach out when the right signal shows up, so Spark Membership is the first name a school owner thinks of when member management comes up.

  • New school registeredState LLC and business license filings. A newly registered school needs a system from day one.
  • Second location openedGoogle Maps listing count per owner. Multi-location growth outpaces spreadsheets and whiteboards.
  • Owner or head instructor changeFacebook and Google Business updates. New leadership resets the software stack.
  • Billing or no-show complaints in reviewsGoogle and Yelp reviews. Members flag late fees or missed classes tied to manual tracking.
  • Front desk or program director hiringIndeed and Facebook Jobs postings. Growth in admin headcount signals a scaling pain point.
  • Enrollment season rampClass schedule and promo posts each August and January. New-student signup surges need automation.
09:14 · TODAY
Suburban Texas dojo with 3 locations posts opening for Program Director role
→ MULTI-LOCATION PLAY
08:40 · TODAY
Midwest karate school's Google reviews mention billing problems three times this month
→ BILLING-PAIN PLAY
YESTERDAY
New taekwondo academy files LLC in Florida, opens enrollment for fall session
→ NEW-SCHOOL PLAY
YESTERDAY
Longtime BJJ gym announces new head instructor after founder's retirement
→ LEADERSHIP-CHANGE PLAY
Section 06 · Three strategies, deployed together

TAM, lookalike, intent. Every angle, from day one.

This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.

STRATEGY 1 · TAM

Own the whole market

TargetThe ~11,000 schools in your sweet spot: 100 to 400 active members, owner and program director enriched from Google Maps and state registries
AngleOne system for billing, scheduling and retention instead of spreadsheets and three disconnected apps
~11,000 ACCOUNTS
STRATEGY 2 · LOOKALIKE

Mirror your best customers

TargetSchools that look like Quest Martial Arts Academy, Alan Belcher MMA Club, Training Grounds Martial Arts Academy and Dojo Martial Arts: same size and multi-program mix
AngleLead with the school they already resemble and what changed after Spark
~11,000+ ACCOUNTS
STRATEGY 3 · INTENT

Catch them in-market

TargetSchools showing a buying signal this quarter: new location opened, owner or head instructor change, billing complaints in reviews, front desk hiring
AngleA one-to-one note written from the signal, sent the week it happens
~3,600 PER QUARTER ACCOUNTS
Section 07 · The first 30 days

What happens after you say yes.

Section 08 · Join the Hive

The honey was the easy part.

Ron, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.